If you’re new to REITs or you’ve bought a few dividend stocks and want to understand how public REITs work, this post is for you. We promise we’ll keep the jargon minimal and show you exactly what a REIT is, why you should care and even how to evaluate such companies.
A Real Estate Investment Trust (REIT) is a company that owns, operates, or finances income-producing real estate. In the U.S., a company elects REIT status and must meet ongoing rules (e.g., focus on real estate assets and income; pay out ≥90% of taxable income as dividends). In return, REITs generally avoid corporate income tax, and investors are taxed on dividends they receive.
There are two big buckets here you should be aware of:
Specialized REITs focus on niches like net-lease retail, data centers, healthcare, industrial/logistics, cell towers, self-storage, apartments, single-family rentals, and more.
A quick bit of history: REITs were created in the United States when President Dwight D. Eisenhower signed Public Law 86-779 (the “Cigar Excise Tax Extension of 1960”). The law allowed everyday investors to buy and sell shares of large, diversified portfolios of income-producing real estate as liquid securities. The first REIT, American Realty Trust, was founded in 1961 by Thomas J. Broyhill, who—along with his cousin, U.S. Congressman Joel Broyhill of Virginia—helped push for the legislation under Eisenhower.
President Dwight D. Eisenhower signed Public Law 86-779 of 1960, enablisng the creation of REITs
Trade-offs & risks:
Quick intro: Before you think of buying shares of any REIT, scan these core numbers below. They tell you (1) how much cash it really makes, (2) how safe the dividend looks, (3) how well the properties are doing, (4) how risky the debt is, and (5) whether the stock looks cheap or expensive. Tiny examples included.
Tip: Look at trends over years, not just one quarter. Compare a REIT to its own history and to direct peers.
Realty Income company page at Smartfin
Business model: Realty Income buys single-tenant, freestanding properties and leases them out on long-term triple-net contracts—tenants pay taxes, insurance, and maintenance, while Realty Income collects predictable rent with small annual increases. The portfolio focuses on everyday, service-oriented categories (grocers, convenience, dollar stores, quick-serve restaurants, pharmacies) that tend to be resilient through cycles.
History: Founded in 1969 and listed in 1994, the company built its brand around paying a monthly dividend and scaled through steady acquisitions and selective big deals (including a major merger in 2021) and has since expanded into parts of Europe.
Current outlook: With built-in rent escalators, internal growth is steady; external growth depends on the gap between acquisition yields and the company’s cost of capital. Watch interest rates (financing costs), tenant health in core categories, and lease maturities. In calmer rate environments, O typically leans into acquisitions; when rates are higher, it prioritizes balance-sheet strength and disciplined deal flow.
Welltower Inc. company page at Smartfin
Business model: Welltower owns senior housing, outpatient medical, and post-acute care properties. Cash flow is driven by demographics (aging population), operator quality, and local market supply/demand. In senior housing, some assets are operated through structures where cash flows are more “hotel-like” (sensitive to occupancy and rates), while others are leased on triple-net terms.
History: One of the oldest healthcare REITs (founded in 1970), the company rebranded from Health Care REIT to Welltower in 2015 to reflect a broader healthcare-real estate strategy and an expanded operator network.
Current outlook: The aging 80+ population is a long-term tailwind for senior housing demand. Near term, watch occupancy recovery, same-store NOI in the operating portfolio, labor costs at operators, and the pace/returns of redevelopment. A stronger balance sheet and well-matched operator partnerships help, but results can swing with local supply and healthcare staffing trends.
The simple flow:
Tiny example: Rent is $1,000 this period. Property costs are $300 ⇒ NOI $700. Corporate costs & interest total $250 ⇒ FFO $450. Routine maintenance is $50 ⇒ AFFO $400. If the REIT pays 70% of AFFO, dividends are $280, leaving $120 to reinvest or reduce debt. (FFO adds back non-cash depreciation; AFFO further subtracts recurring maintenance.)
Why dividends are central: To qualify as a REIT, a company must distribute at least 90% of its taxable income to shareholders each year. That rule is why many REITs pay regular, often sizable dividends. Note: for investors, REIT dividends are usually taxed as ordinary income (check your situation).
A steady and predictable stream of dividends by Welltower Inc. (screenshot by Smartfin)
Where growth comes from:
Focus on whether FFO/AFFO per share is rising over time—this supports sustainable dividend growth.
Quick watch-outs: Interest rates (they affect borrowing costs and valuations), leverage, tenant health, and the timing of lease renewals can all sway results.
Use this 60-second scan on any REIT company:
Simple checklist: use P/FFO (or AFFO), verify dividend coverage (dividends ÷ AFFO), consider rate exposure (fixed vs. floating debt, lease length), and always note the sector you’re in.
Do more than just read about them.
Add Realty Income (O) and Welltower Inc. (WELL) to your Smartfin watchlist to track performance, receive real-time alerts, and stay ahead of key events like earnings, filings, analyst updates, and insider trades.
Track O on Smartfin → Track WELL on Smartfin →Disclaimer: This guide is for educational purposes only and is not investment advice. Do your own research and consider your financial situation and risk tolerance.